Design strategy

The art of determining what to make, what not to and why. With a little help from understanding ever
changing consumer trends.

The path to a design decision is regorious

Business Solution Experts - Tandra

1. Ideation workshop

We collaborate with clients to understand their brief and gather insights.

Business Solution Experts - Tandra

2. Research & analysis

Using these insights we study competitors and understand the latest trends in the market.

Business Solution Experts - Tandra

3. Understanding the emotion

“What do we want people to feel?” is then the question which helps us determine our intent – the outcome we seek on interacting with our creation.

Business Solution Experts - Tandra

4. Defining the intent

We chart the larger intent, which establishes the product proposition.

Business Solution Experts - Tandra

5. Identifying the design principles

We combine key inputs from design and emotion to create a human-centric framework that helps conceive meaningful features.